Our Adult Chicken* dry food has been prepared with FSG (Fleischsaftgarung). FSG is a method of preparing fresh meat. It comes from the kitchen rather than the feed industry. It was modelled on techniques that top chefs often use to prepare meat, in a tastier and also healthier way.
With FSG (Fleischsaftgarung), fresh meat is cooked in a vacuum at low temperature, using only its own meat juices. After a long cooking time, during which the moisture of the meat juice is slowly reduced, this dry food is created.
The dry food Adult Chicken prepared with FSG (Fleischsaftgarung) is primarily cooked meat which means following for your dog:
extra tasty,
as nutritious as BARF,
excellent for building muscle,
quickly digestible,
effectively absorbed and
chewable-soft due to the meat juice.
Our dry food also reduces the risk of gastric torsion because it does not swell in the stomach.
Safe and honest For you, we have our dry food tested regularly and independently by one of the most renowned test centres in Germany, ELAB Analytik GmbH (formerly TÜV SÜD ELAB). What is tested:
Our fresh meat content: Checking recipe compliance at the point of preparation
For contaminants, to protect the health of your best friend
Our declaration
* Our dry dog food prepared with FSG has a new, elegant design, although the preparation method and recipe remain unchanged, of course! However, in order to be environmentally conscious, we are not disposing of the remainder of the previously used pouches, but are of course using them up. The innovative new pouches will therefore gradually replace the old ones - starting with Adult Chicken. The other varieties and packaging sizes will also be gradually replaced.
Food change We recommend an immediate change of dog food without a transitional phase. Due to the differences in digestibility, mixing PLATINUM Dry Food with another dry food is not advisable.
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Our experience reports
I have had only positive experiences with your food with my Labrador. He has a sensitive stomach but so far, he has tolerated your food well.
You have helped him to become symptom-free.
So, thank you.
Gernot M. with his dog Lion
We always buy the Beef+Potato dry food, and we are very happy with it. Luna loves the food and throws herself at it.
Since we’ve been feeding her PLATINUM, she hasn’t had any anal gland problems.
It took a long time, but by trying different dog food samples, we found the right food.
Anika B. with her dog Luna
Yoshi has been eating PLATINUM dry dog food since he was a puppy. He has always tolerated it very well. As Yoshi is a very active dog, he has not always eaten. For about a year now, we’ve also fed him wet food.
He loves this combination so much,
that he often jumps right onto his bowl.
Yoshi eats all the flavours, but I think his absolute favourite is chicken.
Larissa W. with her dog Yoshi
Uno is a playful and lively fox terrier. Food isn’t just about nutrition for him, he loves his treats. We have already used PLATINUM dry dog food in the dog school to reward him for obeying commands or to motivate him for new tricks. He also loves it when we put them into his food ball, and he has to roll it to release little bits.
We add some of the small juicy portion cups to each order. These are served on special days as “feasts”. Yes, Uno is a little spoiled.
PLATINUM helps with that: we regularly receive our parcel delivered automatically to our home. Always first-class service and quality. And if we postpone our subscription for a few days, the service team is always friendly and helpful. Thank you, PLATINUM!
Cornelia W. with her dog Uno
When I first became aware of the PLATINUM Iberico+Greens, we - especially Zoey - had already been on quite the quest. Zoey is allergic to pretty much everything... Time and again, food would trigger ear infections or severe diarrhoea.
Shortly after the switch I noticed that her skin was getting better, the flaky skin had disappeared... and so it continued! We have now been free from ear infections and diarrhoea for 1.5 years.
Every dog is descended from the wolf, and the digestive tract is designed for the consumption of meat. Our dry food and wet food are designed to be easily consumed by all dogs — from Chihuahuas to Great Danes — and meet the needs of all breeds equally. Different sizes of dry food and wet food make it easier to portion out the food. The recipe and composition remain identical in all sizes to ensure consistent quality and optimum nutrition.
Compared to conventional dry food, which is mainly made from meat meal, dog food prepared with FSG requires at least 70% fresh meat (muscle meat) to make PLATINUM dry food. There is a big difference between meat meal and fresh meat. Compared to fresh meat, meat meal is significantly inferior, as it is only produced after repeated heating under high pressure. As a result, meat meal has fewer nutrients, a higher ash content and lower protein digestibility than fresh meat. We know from cooking that meat juices and meat fat are what make a roast dinner a treat — which is why we don't prepare our Sunday roast with meat meal. Thanks to the process of cooking with FSG, PLATINUM dry food is completely free from attractants, flavourings, colourings, odours, and flavour enhancers.
We recommend an immediate change in dog food without a transition phase. Due to the different digestibility, it is not recomendable to mix PLATINUM dry food with any other dry food.
No, you can rely on the fact that no animal experiments are done for the product development and production of our food and care products - neither by us, nor by any other third party.
In principle, a change is possible at any time. Different varieties can also be fed on the same day. However, we recommend feeding the opened bag first. In addition a selection in the bowl should be avoided, especially during the change phase to Platinum or if there are known intolerances.
The dry food can be kept unopened or opened after production for 18 months until the best-before date. The wet food can be kept unopened for 36 months and can be stored in the refrigerator for up to 3 days after opening.
All information regarding the minimum shelf life of unopened PLATINUM food can also be found on the product packaging.
Our experience reports
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