Dry dog food prepared with FSG (Fleischsaftgarung) Dry food prepared with FSG

We use FSG (Fleischsaftgarung) to prepare our dry food. It was developed in the kitchen and not in the feed industry. The method is based on techniques often used by culinary chefs to make meat tastier and healthier by using meat juices. FSG is a carefully selected combination of these cooking techniques, adapted to the physical needs and interests of dogs.

FSG (Fleischsaftgarung) is a process in which fresh meat is cooked in its own nutrient-rich meat juice, just like in the kitchen. Our dry food is produced when the fresh meat is cooked at a low temperature over a long period of time and the meat juice is constantly concentrated using a cooking technique known as reduction.

The FSG (Fleischsaftgarung) process produces the important properties of our dry food that are so highly valued by dog lovers:

FSG (Fleischsaftgarung) retains the biologically important nutrients in our dry food. This is because of the

  • nutritious meat juices in fresh meat,
  • the low cooking temperature and
  • the addition of cold-pressed oils after cooling at room temperature.

FSG (Fleischsaftgarung) creates a treat for your dog, completely without additives, flavourings, colourings, odours or flavour enhancers. This is because of:

  • The low cooking temperature: This preserves the flavours in the natural fat content of the fresh meat.
  • The reduction: This is a preparation technique used in FSG that is familiar to many cooks. The gentle cooking (reduction) reduces the moisture content in the meat juices, making the natural meat flavour more intense.

One technique used in FSG (Fleischsaftgarung) is reduction, a method that has been used in cooking for years. Reduction intensifies the natural flavours and is also thickening, which makes our dry food soft and chewy. Dry food prepared with FSG become soft and chewy through the meat juice of the fresh meat alone.

FSG (Fleischsaftgarung) makes our dry food highly digestible. This is due to the large amount of fresh meat used, which is what makes meat juice cooking possible in the first place. Dogs' digestive systems are designed for meat. This means that dogs digest meat faster and also utilise it more effectively than humans. This is why dry food prepared with FSG is naturally easily digested and effectively utilised. The resulting faeces are consequently small, stable in shape and do not have an offensive odour. The faecal texture makes it easier for your dog to defecate (once or twice a day).

FSG (Fleischsaftgarung) means that our dry food does not swell up in the stomach. This means that there isn’t bloating after meals as there often is with conventional dry food. This has many effects that improve your dog's quality of life:
  • No stomach ache due to swelling
  • Reduced risk of gastric torsion
  • Reduced resting period after eating, because your dog feels less sluggish and tired after eating
  • No soaking of food, which makes for an unappetising mush

Dry food prepared with FSG (Fleischsaftgarung) contain only the necessary carbohydrates for your dog’s health and these are gluten-free, wheat-free, soya-free and GMO-free as too many carbohydrates slow down the digestion and are a common cause of tartar. By reducing the amount of carbohydrates to the quantity necessary for health

  • the digestion eases,
  • the tartar formation reduces.

FSG (Fleischsaftgarung) prepares dog food in the same way as high-quality human food is made. It makes dog food equivalent to human food. At first glance, this may sound a bit excessive to some dog owners. But it’s not, since the dog is (wo)man’s best friend. The dog left the forest to spend its life with humans some 15,000 years ago. Today, the dog shares our habitat and feels like a real member of the family. The forest continues to be great fun, but not as an alternative way of life. The family has now replaced the pack. Formerly, its standing in the pack had a strong influence on its well-being. Today, it is its position within the family. Consequently, dogs should not feel worse off in any area of life than the other members of the family.
We therefore do not call food cooked with FSG  ‘dog food’. After all, a real family member or best friend does not receive feed.

In a world full of advertising slogans, it’s pretty hard to tell the good from the bad.
This is also why we have decided to commission TÜV SÜD ELAB (now ELAB Analytik GmbH) to regularly and independently test our dog food made from FSG (Fleischsaftgarung) and to publish all test parameters online for everyone to see.

The test parameters are formulated as questions:

Is the dry food prepared with FSG  genuinely made with the advertised amount of fresh meat?

  • Yes, this was confirmed by the regular and independent test.

Are the declarations on the packaging correct?

  • Yes, this was confirmed by the regular and independent test.

Is the dry food prepared with FSG safe with regard to harmful substances such as germs, bacteria (Enterobacteriaceae, E. coli, presumptive Bacillus cereus, Staphylococcus, Clostridium perfringens, Salmonella and others), yeasts/moulds as well as heavy metals and mycotoxins?

  • Yes, this was confirmed by the regular and independent test.

Further information is available at: www.elab-analytik.de/platinum-english/

Dog food tested by ELAB Analytik GmbH

Our products

Complete Food - variety pack
from 20.90 ₤ Base price: ₤6.97/kg
Complete food - Chicken
from 11.90 ₤ Base price: ₤7.93/kg
Complete food - Iberico
from 14.90 ₤ Base price: ₤9.93/kg
Complete food - Beef
from 14.90 ₤ Base price: ₤9.93/kg
Complete food - Lamb
from 14.90 ₤ Base price: ₤9.93/kg
Complete Food for young dogs and puppies - Chicken
from 12.90 ₤ Base price: ₤8.60/kg

Fresh meat for your dog without raw feeding

Even a quick glance at a dog's dentition shows unmistakably: it is made for meat. Canine teeth and carnassial teeth are not found in an herbivore. As the dog’s intestine is short it is optimised for the absorption of nutrients from meat – It is shorter than it is in humans and also significantly shorter than the intestine of a pure herbivore.

Therefore, the structure of the dog’s body leaves no doubt that physical well-being and lasting health can be achieved with meat as the main component of the diet. For this reason, PLATINUM's focus has always been fresh meat. When we talk about meat we are talking about fresh meat and not about meat meal und animal by-products.

Meat meal is produced when the nutrient-rich meat juice and the natural fat content are extracted from the fresh meat applying high temperatures and high pressure.

Meat meal is not tasty and it is significantly less nutritious than fresh meat. That is why there is no meat meal roast on the table on Sundays and no meat meal in our dog food.

Dog food prepared with FSG (Fleischsaftgarung) is no ordinary dog food

Meat becomes more digestible by heating. Scientists of Harvard University have found out that proteins denatured by heat, can be digested faster than raw meat. This is valid for humans as for animals. Furthermore, heating the meat, kills any pathogens (germs and bacteria) that may be present, which spares the body an energy consuming defence against infection.

That is why we use fresh meat to prepare our food. The method of preparing is called FSG (Fleischsaftgarung). In this process, fresh meat is cooked only in its own meat juice as in the kitchen. We are not talking about everyday kitchen, but gourmet cuisine, where chefs use special cooking methods to prepare meat tastier and also healthier, thanks to the meat juice. FSG combines a selection of these cooking methods to prepare a delicious and nutritious meal. Adapted to the nutritional needs of the dog, our quality food is a big step forward for the dog. The dog sees itself as a real member of the family and not as a wolf.

Dry Dog Food

Compared to dry food prepared with FSG (Fleischsaftgarung) industrial dried food is produced by extrusion, pressing or baking. This results in gluten-free dry dog food and grain-free dry dog food, as well as dry puppy and young dog food and dry senior food.

Extruded dry food (dog food)

Extruded dry food is a result of a pasty mass of dry food ingredients which is strongly heated, applying high temperature under pressure, pressed through nozzles and dried. Meat is not the main ingredient in about half of all extruded dry dog food on the market. The extruders dried food ingredients can contain only about 25 percent of fresh meat. The dry food extruder is unable to process more fresh meat without the dry food pieces croquettes falling apart again. Therefore, meat meal is predominantly used for extruded dry food (dog food). Extruded dry food always swells, sometimes more and sometimes less. Swelling dog food increases the risk of a gastric torsion in larger dog breeds.

Cold pressed dry food (dog food)

Cold pressed dry dog food is produced in a similar way to pelletised press feed used in factory farming. Therefore, the dried food pellets for cattle and pigs, for example, look very similar to the cold pressed dried food pellets for dogs. However, dry food (dog food) is only pressed from flours such as maize meal, rice meal, rumen meal, bone meal and meat meal. Cold pressed dry food (dog food) combined with water, decomposes into flour again after about an hour. The term cold pressed dry food (dog food) also is not quite correct because animal-based ingredients such as rumen meal, bone meal or meat meal, are also pressed. These components were produced by applying high temperature and high pressure long before cold pressing. Tests have shown that there is also cold pressed dry feed that swells up like extruded dry feed. Consequently, in this case, cold pressed dry dog food would also pose a risk of gastric torsion in larger dog breeds.

Baked dry food (dog food)

Baked dry food can be produced with a high percentage of fresh meat. However, the ingredient dough of baked dry food (dog food) is heated longer than the extruded dry food (dog food). Tests have shown that there is also baked dry feed that swells up like extruded dry feed. In this case, baked dog food would also pose a risk of gastric torsion in larger dog breeds.

Dry dog food prepared with FSG instead of dry dog food

Dry dog nutrition is produced by cooking fresh meat in its own meat juice at a low temperature for a long time, while the meat juice is constantly reduced. Although the result is called dry food, the texture is not like the texture of common dry dog food. The remaining moisture of the meat juice makes our dry food chewy-soft. Reducing the meat juice enhances the meat taste and smell in a natural way. Therefore, dog food prepared with FSG (Fleischsaftgarung) comes without flavour enhancers, without attractants and without odourants. The low temperature during cooking also preserves the nutrients of meat and meat juice.

The dog's digestive system is made to digest meat, which is why dry food prepared with FSG has an excellent conversion into energy for the body to use. The naturally high digestibility is also shown by the fact that the dry food does not swell in the stomach like extruded dry dog food, some cold pressed dry dog food and some baked dry dog food do. Overall, dry food prepared with FSG is suitable for all dog breeds and all age groups (puppies, young dogs, adult dogs and senior dogs).