We use FSG (Fleischsaftgarung) to prepare our wet food Menu Adult Chicken. FSG is a method of preparing fresh meat. It was developed in the kitchen and not in the feed industry. The method is based on techniques often used by culinary chefs to make meat tastier and healthier by using meat juices. FSG is a carefully selected combination of these cooking techniques, adapted to the physical needs and interests of dogs.
FSG (Fleischsaftgarung) is a process in which fresh meat is cooked in its own nutrient-rich meat juice, just like in the kitchen. Our wet food Menu Adult Chicken is created using the short cooking technique. This cooking technique only works in the Tetra Recart® carton because this enables the core temperature of the fresh meat to be reached more quickly via the narrow sides than in a can.
Due to FSG (Fleischsaftgarung), Menu is:
- particularly nutritious
- a real treat for your dog
- highly digestible
- very yielding
- contain less carbohydrates
FSG (Fleischsaftgarung) makes dog food equivalent to high-quality human food. We therefore do not call food cooked with FSG ‘dog food’. After all, a best friend does not receive feed.
We have our dog food tested regularly and independently by one of the most renowned test centres in Germany, the ELAB Analytik GmbH (formerly TÜV SÜD ELAB).
Fresh Chicken meat (83 %), broken rice, dehydrated vegetables (broccoli, carrots, leek), salmon oil, dried brewers’ yeast, olive oil.
|Crude protein 15.0 %||Crude fibre 0.6 %|
|Crude fat 9.7 %||Calcium 0.6 %|
|Crude ash 2.0 %||Phosphorus 0.4 %|
|Moisture (natural content) 65.0 %|
Additives per kg
Vitamins: 3a671/vitamin D3 480 IU, 3a700/vitamin E 60 mg. Trace elements: 3b405/copper 1 mg, 3b603/zinc 15 mg, 3b801/selenium 0.03 mg.
The changeover from conventional wet food to PLATINUM Menu can be made immediately without any transitional phase. If your dog has a very sensitive stomach, you can give it the PLATINUM Menu over a period of 1-2 days, introducing it slowly until the animal has fully changed over to it.
Daily feeding amount
|Dog's weight in kg||Feeding amount* per 1 kg body weight of the dog in g|
|1 - 10||30|
|11 - 25||25|
Example values wet food
|Dog's weight in kg||Feeding amount* in g||375-g-pack|
* Recommended guideline for the average active dog
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Our experience reports
We have used PLATINUM dry dog food since 2007. All our dogs have enjoyed it without having to add anything. We now have our fourth dog eating this food. He comes from Greece and when we first got him, he had very bad fur and brittle claws. After about four weeks, people were telling us that he had a very beautiful and shiny coat. The dry dog food smells great, and I like its soft consistency compared to other dry foods. In between meals, he gets wet food as a reward when in training. We are very happy with this dog food.
Jennifer D. with her dog Cooper
Luke has had stomach problems since he was a puppy. Even changing over to well-known food types has not helped. I heard about PLATINUM from a friend, but I was very sceptical initially. As with all recommendations, I did some thorough research first, but I was quickly convinced by the many positive customer reviews and the excellent composition of the food. Ordering and delivery were both very quick. I immediately switched Luke to PLATINUM and after 4 days he was feeling better than ever.
No more stomach problems
and he was much better in general. I definitely won’t change again, and my next dog will also get PLATINUM.
Cindy K. with her dog Luke
He used to eat different brands and types of food. However, after a while, the foods wouldn’t agree with him, so we would try another, and this went on for some time.
I switched to PLATINUM over 2 years ago and since then he has never had a problem. He tolerates the food really well, both wet and dry. The main reason I chose PLATINUM was its high meat content. Also, the wet food smells really good and the dry food is slightly soft. It is also very wholesome.
We are very happy that we switched to PLATINUM and will remain loyal customers.
Yvonne A. with her dog Rocky
We have been using PLATINUM wet and dry dog food since we got our dog in 2015. No matter what flavour, she enjoys eating it and tolerates it very well.
Many people notice that Sally has a beautiful shiny coat
and I think this is mainly due to her diet.
We usually add a little “sauce” from the wet food to the dry food, which she really loves :)
Yvonne S. with her dog Sally
I have had only positive experiences with your food with my Labrador. He has a sensitive stomach but so far, he has tolerated your food well.
You have helped him to become symptom-free.
So, thank you.
Gernot M. with his dog Lion
If you want to offer your dog a little variety, you can easily switch
between all types of PLATINUM food. It does not matter whether you give
wet food in the morning and dry food in the evening or vice versa. A
combination of wet and dry food in one meal is also possible, as both
forms of feeding have the same digestibility with PLATINUM.
Every dog is originally descended from wolves, the digestive tract is designed for meat. Our kibbles are designed in such a way that they can be absorbed easily by any breed from the Chihuahua to the Great Dane and they satisfy the needs of all breeds equally.
Compared to conventional dry food, which is mainly made from meat meal, the slow-cook meat juice method requires at least 70% fresh meat in order to prepare PLATINUM dry food. The difference between meat meal and fresh meat is very huge. In order to obtain meat meal from fresh meat, the fresh meat has to be heated strongly and exposed to high heat for a long time, often also to high pressure. This removes the nutrient-rich meat juice from the fresh meat in addition to the flavor carrier fat. Meat meal therefore is significantly lower in nutrients than fresh meat. We know from cooking that meat juice and fat make the roast a pleasure in the first place, which is why we do not prepare the Sunday roast with meat meal. Thanks to the slow-cook meat juice method, the PLATINUM dry food does not contain any locks or flavors, no coloring or odorous substances and no flavor enhancers.
A healthy senior dog can still be fed with PLATINUM as our food is very easy to digest and the ingredients it contains are of high quality. Please note, however, that the energy expenditure decreases with the age and the amount of food should be reduced if necessary. If an illness is discovered in your older dog, we recommend individual advice from our veterinary department.
The choice between all of our varieties is entirely dependent on your dog's taste. You can switch between the adult flavors at any time as you wish, as long as there are no known intolerances. Each of our varieties is a complete feed to meet all of your dogs needs.
The switch from conventional wet food to PLATINUM Menu should be done immediately without a transition phase. If your dog has a very sensitive stomach, you can slowly add PLATINUM Menu over a period of 1-2 days until the changeover is completed.
No, you can rely on the fact that no animal experiments are done for the product development and production of our food and care products - neither by us, nor by any other third party.
The dry dog food is durable for 18 month after production, the wet dog food MENU is durable for 36 month and MENU Mini for 24 months after production.
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