Product details
Our Adult Iberico dry food has been prepared with FSG (Fleischsaftgarung). FSG is a method of preparing fresh meat. It comes from the kitchen rather than the feed industry. It was modelled on techniques that top chefs often use to prepare meat, in a tastier and also healthier way.
With FSG (Fleischsaftgarung), fresh meat is cooked in a vacuum at low temperature, using only its own meat juices. After a long cooking time, during which the moisture of the meat juice is slowly reduced, this dry food is created.
The dry food Adult Iberico prepared with FSG (Fleischsaftgarung) is primarily cooked meat which means following for your dog:
- extra tasty,
- as nutritious as RAW,
- excellent for building muscle,
- quickly digestible,
- effectively absorbed and
- chewable-soft due to the meat juice.
Our dry food also reduces the risk of gastric torsion because it does not swell in the stomach.
Safe and honest
For you, we have our dry food tested regularly and independently by one of the most renowned test centres in Germany, ELAB Analytik GmbH (formerly TÜV SÜD ELAB). What is tested:
- Our fresh meat content: Checking recipe compliance at the point of preparation
- For contaminants, to protect the health of your best friend
- Our declaration
Composition
Fresh pork meat 70 % (Iberian pork only), potatoes*, fish*, brewer’s yeast*, apple pulp*, salmon oil** (omega-3), yucca extract, flaxseed oil** (omega-3), olive oil**, green-lipped mussel extract, carrots*, tomatoes*, african marigold*, dandelion*, broccoli*, green tea*, chamomile*, oregano*, milk thistle seed*, cranberry seed*, seaweed*, potassium chloride. (*dried, **cold-pressed, virgin)
Analytical constituents
| Crude protein 23.0 % | Crude fibre 2.0 % |
| Crude oils and fats 14.0 % | Calcium 1.6 % |
| Crude ash 7.8 % | Phosphorus 1.0 % |
| Moisture (natural content) 19.0 % | |
Vitamins: 3a672a/vitamin A 10,000 IU, 3a671/vitamin D3 1,600 IU, 3a700i/vitamin E 150 mg. Trace elements: 3b108/iron 75 mg, 3b203/iodine 3 mg, 3b413/copper 19 mg, 3b506/manganese 40 mg, 3b607/zinc 150 mg, 3b814/selenium 0.2 mg.
Calories per 100 g
354,8 kcal
Food change
We recommend an immediate change of dog food without a transitional phase. Due to the differences in digestibility, mixing PLATINUM Dry Food with another dry food is not advisable.
Daily feeding amounts
| Dog's weight in kg | Feeding amount in g |
|---|---|
| 3,0 - 5,0 | 60 - 90 |
| 5,0 - 7,5 | 90 - 120 |
| 7,5 - 10,0 | 120 - 160 |
| 10,0 - 12,5 | 160 - 175 |
| 12,5 - 15,0 | 175 - 200 |
| 15,0 - 20,0 | 200 - 260 |
| 20,0 - 25,0 | 260 - 315 |
| 25,0 - 30,0 | 315 - 340 |
| 30,0 - 40,0 | 340 - 445 |
| 40,0 - 60,0 | 445 - 630 |
| 60,0 - 80,0 | 630 - 790 |
- Serve dry or slightly moistened with water.
- Do not let the food soak for a long time, serve immediately.
- Always provide your dog with fresh water.
- Initially please feed using the lower recommended amount, only serve more if required.
Food advisor for dog food prepared with FSG (Fleischsaftgarung)
Overall rating
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More information
Our experience reports
I am really happy with the PLATINUM dry dog food. My dog is very sensitive, and his stomach gets upset very easily. That’s not the case with PLATINUM. His ears are clean,
he doesn’t have problems with skin irritation or digestion.
He loves all the varieties! Thank you for the high quality.
Verena G. with her dog Buddy
After we bought Kira from her previous owners at the age of about 7 months, we switched to PLATINUM wet and dry dog food, as we had already fed our previous dog with it. The dry dog food Kira was fed by her previous owner made her thirsty, and she also smelled. We have been very satisfied customers for many years, because your food is of very high quality, is enjoyed and well tolerated. Kira loves having the dry dog food as a reward. At lunchtime she gets a portion of wet food, which is always eagerly awaited. We can recommend PLATINUM with a clear conscience, as we consider it to be the best food brand. Our previous dog reached the age of 16 and we are convinced that PLATINUM contributed to this great age. A big THANK YOU - keep up the good work!
Nicole K. with her dog Kira
I’ve been using PLATINUM for over a year. My dog tolerates it well and he seems to enjoy it.
It’s always packed carefully and sometimes there’s even an extra treat :)
We have also made use of the telephone advice service - they take their time and provide personal advice.
We are totally satisfied!
Katharina H. with her dog Hector
We always buy the Beef+Potato dry food, and we are very happy with it. Luna loves the food and throws herself at it.
Since we’ve been feeding her PLATINUM, she hasn’t had any anal gland problems.
It took a long time, but by trying different dog food samples, we found the right food.
Anika B. with her dog Luna
He used to eat different brands and types of food. However, after a while, the foods wouldn’t agree with him, so we would try another, and this went on for some time.
I switched to PLATINUM over 2 years ago and since then he has never had a problem. He tolerates the food really well, both wet and dry. The main reason I chose PLATINUM was its high meat content. Also, the wet food smells really good and the dry food is slightly soft. It is also very wholesome.
We are very happy that we switched to PLATINUM and will remain loyal customers.
Yvonne A. with her dog Rocky
Product recommendations
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FAQ
If you want to offer your dog some variety, you can easily switch between all PLATINUM foods. If your dog has a sensitive stomach, please contact our customer service for advice on feeding.
It does not matter whether you give wet food in the morning and dry food in the evening, or vice versa. A combination of wet and dry food in one meal is also possible, as both forms of feeding have the same digestibility with PLATINUM.
Every dog is descended from the wolf, and the digestive tract is designed for the consumption of meat. Our dry food and wet food are designed to be easily consumed by all dogs — from Chihuahuas to Great Danes — and meet the needs of all breeds equally. Different sizes of dry food and wet food make it easier to portion out the food. The recipe and composition remain identical in all sizes to ensure consistent quality and optimum nutrition.
Compared to conventional dry food, which is mainly made from meat meal, dog food prepared with FSG requires at least 70% fresh meat (muscle meat) to make PLATINUM dry food. There is a big difference between meat meal and fresh meat. Compared to fresh meat, meat meal is significantly inferior, as it is only produced after repeated heating under high pressure. As a result, meat meal has fewer nutrients, a higher ash content and lower protein digestibility than fresh meat. We know from cooking that meat juices and meat fat are what make a roast dinner a treat — which is why we don't prepare our Sunday roast with meat meal. Thanks to the process of cooking with FSG, PLATINUM dry food is completely free from attractants, flavourings, colourings, odours, and flavour enhancers.
Healthy senior dogs can continue to be fed with PLATINUM, as our food is very easy to digest and the ingredients it contains are of very high quality. Please note, however, that a dog's metabolism decreases with age and the amount of food should be reduced if necessary.
If your dog is diagnosed with a disease in old age, we recommend an individual consultation with our customer service.
We recommend an immediate change in dog food without a transition phase. Due to the different digestibility, it is not recomendable to mix PLATINUM dry food with any other dry food.
No, you can rely on the fact that no animal experiments are done for the product development and production of our food and care products - neither by us, nor by any other third party.
In principle, a change is possible at any time. Different varieties can also be fed on the same day. However, we recommend feeding the opened bag first. In addition a selection in the bowl should be avoided, especially during the change phase to Platinum or if there are known intolerances.
The dry food can be kept unopened or opened after production for 18 months until the best-before date. The wet food can be kept unopened for 36 months and can be stored in the refrigerator for up to 3 days after opening.
All information regarding the minimum shelf life of unopened PLATINUM food can also be found on the product packaging.