Our Adult Chicken* dry food has been prepared with FSG (Fleischsaftgarung). FSG is a method of preparing fresh meat. It comes from the kitchen rather than the feed industry. It was modelled on techniques that top chefs often use to prepare meat, in a tastier and also healthier way.
With FSG (Fleischsaftgarung), fresh meat is cooked in a vacuum at low temperature, using only its own meat juices. After a long cooking time, during which the moisture of the meat juice is slowly reduced, this dry food is created.
The dry food Adult Chicken prepared with FSG (Fleischsaftgarung) is primarily cooked meat which means following for your dog:
extra tasty,
as nutritious as BARF,
excellent for building muscle,
quickly digestible,
effectively absorbed and
chewable-soft due to the meat juice.
Our dry food also reduces the risk of gastric torsion because it does not swell in the stomach.
Safe and honest For you, we have our dry food tested regularly and independently by one of the most renowned test centres in Germany, ELAB Analytik GmbH (formerly TÜV SÜD ELAB). What is tested:
Our fresh meat content: Checking recipe compliance at the point of preparation
For contaminants, to protect the health of your best friend
Our declaration
* Our dry dog food prepared with FSG has a new, elegant design, although the preparation method and recipe remain unchanged, of course! However, in order to be environmentally conscious, we are not disposing of the remainder of the previously used pouches, but are of course using them up. The innovative new pouches will therefore gradually replace the old ones - starting with Adult Chicken. The other varieties and packaging sizes will also be gradually replaced.
Food change We recommend an immediate change of dog food without a transitional phase. Due to the differences in digestibility, mixing PLATINUM Dry Food with another dry food is not advisable.
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Our experience reports
I have a female Rhodesian Ridgeback, who will be 7 years old this year. Two and a half years ago, she started eating PLATINUM (Lamb+Rice), and it solved many problems...!
No flaky skin, no ear infections and her digestive system is working as it should...
I’m really happy that we switched to this dry dog food and
Nala thinks it’s really tasty.
Kerstin Z. with her dog Nala
We always buy the Beef+Potato dry food, and we are very happy with it. Luna loves the food and throws herself at it.
Since we’ve been feeding her PLATINUM, she hasn’t had any anal gland problems.
It took a long time, but by trying different dog food samples, we found the right food.
Anika B. with her dog Luna
My 1.5-year-old French Bulldog Cuba has been fed PLATINUM Iberico+Greens dry dog food for about four months. We had previously tried dry foods from other manufacturers, but we always had problems with tolerance or taste. Someone recommended PLATINUM to us and now we are loyal customers! The food smells pleasant, doesn’t swell and is easily digestible for Cuba. The fact that he runs like crazy to his food bowl every morning shows how tasty he thinks his food is.
We have also been using PLATINUM's Click-Bits and Fit-Sticks as motivation for dog sports for a while now. We have only had good experiences with these products too!
We highly recommend PLATINUM!
Kim H. with her dog Cuba
I have to say that I am really happy with the food, and I cannot stop recommending it to friends and acquaintances for their dogs. Maddox is now over five years old, and since we switched away from puppy food, he has only eaten PLATINUM food.
Every time he sees his food, he gets excited like a little puppy and eats the whole bowl.
So, no other food comes into my house. I trust the quality ingredients. For variety, I always order the 3 x 5 kg pack.
Marcel W. with his dog Maddox
I have had only positive experiences with your food with my Labrador. He has a sensitive stomach but so far, he has tolerated your food well.
Every dog is descended from the wolf, and the digestive tract is designed for the consumption of meat. Our dry food and wet food are designed to be easily consumed by all dogs — from Chihuahuas to Great Danes — and meet the needs of all breeds equally. Different sizes of dry food and wet food make it easier to portion out the food. The recipe and composition remain identical in all sizes to ensure consistent quality and optimum nutrition.
Compared to conventional dry food, which is mainly made from meat meal, dog food prepared with FSG requires at least 70% fresh meat (muscle meat) to make PLATINUM dry food. There is a big difference between meat meal and fresh meat. Compared to fresh meat, meat meal is significantly inferior, as it is only produced after repeated heating under high pressure. As a result, meat meal has fewer nutrients, a higher ash content and lower protein digestibility than fresh meat. We know from cooking that meat juices and meat fat are what make a roast dinner a treat — which is why we don't prepare our Sunday roast with meat meal. Thanks to the process of cooking with FSG, PLATINUM dry food is completely free from attractants, flavourings, colourings, odours, and flavour enhancers.
We recommend an immediate change in dog food without a transition phase. Due to the different digestibility, it is not recomendable to mix PLATINUM dry food with any other dry food.
No, you can rely on the fact that no animal experiments are done for the product development and production of our food and care products - neither by us, nor by any other third party.
In principle, a change is possible at any time. Different varieties can also be fed on the same day. However, we recommend feeding the opened bag first. In addition a selection in the bowl should be avoided, especially during the change phase to Platinum or if there are known intolerances.
The dry food can be kept unopened or opened after production for 18 months until the best-before date. The wet food can be kept unopened for 36 months and can be stored in the refrigerator for up to 3 days after opening.
All information regarding the minimum shelf life of unopened PLATINUM food can also be found on the product packaging.