Product details
Our Adult Chicken* dry food has been prepared with FSG (Fleischsaftgarung). FSG is a method of preparing fresh meat. It comes from the kitchen rather than the feed industry. It was modelled on techniques that top chefs often use to prepare meat, in a tastier and also healthier way.
With FSG (Fleischsaftgarung), fresh meat is cooked in a vacuum at low temperature, using only its own meat juices. After a long cooking time, during which the moisture of the meat juice is slowly reduced, this dry food is created.
The dry food Adult Chicken prepared with FSG (Fleischsaftgarung) is primarily cooked meat which means following for your dog:
- extra tasty,
- as nutritious as BARF,
- excellent for building muscle,
- quickly digestible,
- effectively absorbed and
- chewable-soft due to the meat juice.
Our dry food also reduces the risk of gastric torsion because it does not swell in the stomach.
Safe and honest
For you, we have our dry food tested regularly and independently by one of the most renowned test centres in Germany, ELAB Analytik GmbH (formerly TÜV SÜD ELAB). What is tested:
- Our fresh meat content: Checking recipe compliance at the point of preparation
- For contaminants, to protect the health of your best friend
- Our declaration
* Our dry dog food prepared with FSG has a new, elegant design, although the preparation method and recipe remain unchanged, of course! However, in order to be environmentally conscious, we are not disposing of the remainder of the previously used pouches, but are of course using them up. The innovative new pouches will therefore gradually replace the old ones - starting with Adult Chicken. The other varieties and packaging sizes will also be gradually replaced.
Composition
Fresh chicken meat 70 %, broken rice, corn (GMO-free), brewer’s yeast*, apple pulp*, salmon oil** (omega-3), yucca extract, flaxseed oil** (omega-3), olive oil**, green-lipped mussel extract, carrots*, tomatoes*, african marigold*, dandelion*, broccoli*, green tea*, chamomile*, oregano*, milk thistle seed*, cranberry seed*, seaweed*, potassium chloride. (*dried, **cold-pressed, virgin)
Analytical constituents
Crude protein 26.0 % | Crude fibre 2.0 % |
Crude oils and fats 16.0 % | Calcium 1.5 % |
Crude ash 7.9 % | Phosphorus 1.0 % |
Moisture (natural content) 19.0 % |
Vitamins: 3a672a/vitamin A 10,000 IU, 3a671/vitamin D3 1,600 IU, 3a700i/vitamin E 150 mg. Trace elements: 3b108/iron 75 mg, 3b203/iodine 3 mg, 3b413/copper 19 mg, 3b506/manganese 40 mg, 3b607/zinc 150 mg, 3b814/selenium 0.2 mg.
Food change
We recommend an immediate change of dog food without a transitional phase. Due to the differences in digestibility, mixing PLATINUM Dry Food with another dry food is not advisable.
Daily feeding amounts
Dog's weight in kg | Feeding amount in g |
---|---|
3,0 - 5,0 | 55 - 85 |
5,0 - 7,5 | 85 - 115 |
7,5 - 10,0 | 115 - 150 |
10,0 - 12,5 | 150 - 165 |
12,5 - 15,0 | 165 - 190 |
15,0 - 20,0 | 190 - 250 |
20,0 - 25,0 | 250 - 300 |
25,0 - 30,0 | 300 - 325 |
30,0 - 40,0 | 325 - 425 |
40,0 - 60,0 | 425 - 600 |
60,0 - 80,0 | 600 - 750 |
- Serve dry or slightly moistened with water.
- Do not let the food soak for a long time, serve immediately.
- Always provide your dog with fresh water.
- Initially please feed using the lower recommended amount, only serve more if required.
Food advisor for dog food prepared with FSG (Fleischsaftgarung)
Overall rating
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Our experience reports
Unfortunately, Loki is quite picky with food. After weeks of trying everything, we were recommended PLATINUM. We tried the wet food MENU Pure Fish. I have to say that the TetraPaks are a bit strange at first and I had certain reservations about the portion size. However, the food comes out of the pack easily and can then be thrown in the bin to save space.
It has a very soft consistency, a bit like a mousse.
It is really well digested, and Loki appears to enjoy it :)
No more diarrhoea or flatulence!
We have only been a customer of PLATINUM for a short time and are so far very satisfied.
Jacqueline B. with her dog Loki
We would also like to share our experience with PLATINUM food. After a long search for an easily digestible food for our very sensitive male Labrador, we came across PLATINUM after recommendations from friends and acquaintances, and as recommended, we made the change immediately without mixing PLATINUM with the old food. Against all expectations our little fur-nose tolerated the change really well. No more vomiting after eating and no more diarrhoea. And that’s on top of how well he accepted it. We mainly feed him PLATINUM dry dog food (Iberico+Greens), but in the evening, he also gets the wet food in the practical TetraPak. He particularly enjoys the PLATINUM Snacks, which we use for training. They work for walking at heel almost by themselves. All-round high praise for the good quality and your great service! We will stay with you!
Franziska R. with her dog Mika
I have been using PLATINUM for several years. I wanted to change over to completely grain-free dry food, but I reverted regretfully.
No other food made his skin and coat as beautiful as PLATINUM Chicken. Our Benny shines, does not smell, doesn't have dandruff and his output is also okay.
I remain impressed by Platinum
and hope that this high-quality food will be around for a long time.
Another big plus for me is the really fast delivery. I can't remember ever having waited longer than 3 days.
Sylvia W. with her dog Benny
When I first became aware of the PLATINUM Iberico+Greens, we - especially Zoey - had already been on quite the quest. Zoey is allergic to pretty much everything... Time and again, food would trigger ear infections or severe diarrhoea.
Shortly after the switch I noticed that her skin was getting better, the flaky skin had disappeared... and so it continued! We have now been free from ear infections and diarrhoea for 1.5 years.
Switching was definitely worth it for us!
Nicola S. with her dog Zoey
We have used PLATINUM dry dog food since 2007. All our dogs have enjoyed it without having to add anything. We now have our fourth dog eating this food. He comes from Greece and when we first got him, he had very bad fur and brittle claws. After about four weeks, people were telling us that he had a very beautiful and shiny coat. The dry dog food smells great, and I like its soft consistency compared to other dry foods. In between meals, he gets wet food as a reward when in training. We are very happy with this dog food.
Jennifer D. with her dog Cooper
Product recommendations
FAQ
Every dog is originally descended from wolves, the digestive tract is designed for meat. Our kibbles are designed in such a way that they can be absorbed easily by any breed from the Chihuahua to the Great Dane and they satisfy the needs of all breeds equally.
Compared to conventional dry food, which is mainly made from meat meal, the slow-cook meat juice method requires at least 70% fresh meat in order to prepare PLATINUM dry food. The difference between meat meal and fresh meat is very huge. In order to obtain meat meal from fresh meat, the fresh meat has to be heated strongly and exposed to high heat for a long time, often also to high pressure. This removes the nutrient-rich meat juice from the fresh meat in addition to the flavor carrier fat. Meat meal therefore is significantly lower in nutrients than fresh meat. We know from cooking that meat juice and fat make the roast a pleasure in the first place, which is why we do not prepare the Sunday roast with meat meal. Thanks to the slow-cook meat juice method, the PLATINUM dry food does not contain any locks or flavors, no coloring or odorous substances and no flavor enhancers.
We recommend an immediate change in dog food without a transition phase. Due to the different digestibility, it is not recomendable to mix PLATINUM dry food with any other dry food.
No, you can rely on the fact that no animal experiments are done for the product development and production of our food and care products - neither by us, nor by any other third party.
Whether you give your dog Adult Chicken, Adult Beef + Potato, Adult Lamb
+ Rice or rather Adult Iberico + Greens, you can - as long as your
four-legged friend is not aware of any intolerances - chose after your
dog's preferences. Of course, you can also switch between the four
varieties as you wish. Each of our dry foods varaities suppy a healthy
dog with a it needs.
In principle, a change is possible at any time. Different varieties can also be fed on the same day. However, we recommend feeding the opened bag first. In addition a selection in the bowl should be avoided, especially during the change phase to Platinum or if there are known intolerances.
The dry dog food is durable for 18 month after production, the wet dog food MENU is durable for 36 month and MENU Mini for 24 months after production.