Ask a question

The PLATINUM difference in contrast to conventional dry food

The PLATINUM difference

Conventional complete dry food

With conventional complete dry dog food, the proteins usually come from a small proportion of meat meal and mainly from cereals and cereal by-products. When water is added, the food pulp containing these components is heated to a high temperature and pressed into croquettes under high pressure. Each individual croquette is coated in a layer of starch firstly needs to be broken down in the dog’s stomach. The residual moisture is approx. 8 %.

PLATINUM takes a very different approach

We are the only manufacturer in the world to use more than 70 % fresh meat. Ingredients that are easy to digest are added, such as rice, maize and/or potatoes, as well as cold-pressed oils, herbs, minerals and vitamins.

Furthermore we are the only manufacturer to cook these ingredients in their own juices, without adding water, in order to preserve their nutritional value. That’s how PLATINUM maintains its high quality.


Anything but dry

Since PLATINUM is cooked in its own meat juices and is dried at room temperature, it has a higher moisture content than traditional dry food.

With 18 % residual moisture, purely consisting of meat juices, PLATINUM is far from dry. The juice significantly contributes to the taste sensation. Our customers even call PLATINUM the juicy, dry food.

The PLATINUM recipe

The PLATINUM recipe
70 % fresh meat, gentle cooking method, high-quality ingredients – discover the recipe and preparation method that makes PLATINUM unique.