Frequently Asked Questions

For pregnant or lactating females, as well as animals currently on medication, we recommend consulting with your veterinarian before giving your dog Fit-Bits Functional Snacks with additional benefits.

To register with PLATINUM as a breeder, we first need a copy of your kennel licence or a breeding license from your breeders’ association.

Please use our form to sent us the information needed.

After registering, breeders are sent a separate breeders’ price list with preferential terms. These conditions are also stored in your online shop account so you can see the prices that apply to you after logging into the online shop.

As part of our breeder terms, we provide our registered breeders who feed and raise their puppies on PLATINUM dog feed with puppy starter sets for free.

You can request the starter sets directly via our form.

Our starter sets include a 1.5 kg bag of dry feed, a package of Menu Puppy Chicken, a container of Snacks, a measuring cup and information leaflets.

If your bitch is fed our PLATINUM feed and digests it well there is generally no need to switch her to our puppy feed.

Our Menu Puppy Chicken wet feed is very well suited to start feeding puppies after the suckling period.

Blending a small portion of the MENU Puppy Chicken wet feed with some lukewarm water and then offering the puppies the resulting puree as a „first meal“ has proven successful.

In the following days, you can gradually add more crumbled puppy dry feed to let the puree meal slowly peter out. Our Puppy dry feed is very easy to crush thanks to a residual moisture content of 19% and the puppies are quite keen on the resulting small pieces.

Our service team will be happy to provide you with individual advice on this:
E-Mail: info@platinum.co.uk
Call our toll free number on: 0800 158 80 25