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The PLATINUM-Difference Wet Food

The PLATINUM difference

Conventional wet food

By adding water or meat broth, conventional wet food contains a high level of moisture, although its nutritional value has literally been watered down.

Only the best for our dogs!

For this reason, we pay particular attention to the foodstuffs that are processed for our premium-quality pet food, and deliberately take a different approach:

We do not add any water when coocking our PLATINUM MENU – our wholesome wet food is cooked exclusively in its own juices!


Wet dog food of PLATINUM quality

This process is not only particularly gentle but it also guarantees that the nutrients which are crucial for dogs, remain natural and undiluted.

All this ensures that our wet dog food is highly digestible.


No water, just its own juices: more nutrients

No water, just its own juices: more nutrients


Less is more!

Nutritional value is the key factor and this is particularly high with PLATINUM MENU.

In addition to outstandingly easy-to-digest ingredients, PLATINUM MENU contains a natural amount of moisture, that is made up exclusively from the juices of fresh meat/fish.

In contrast to many other manufacturers whose wet food is made of up to 80 % (devoid of any nutrients) water, we do without the artificial addition of water! That is why PLATINUM MENU is extremely rich thanks to the highly digestible and undiluted nutrients:



In practice this means:

Every 375 gram pack of PLATINUM MENU is equivalent in nutritional value to a 800 gram tin of traditional wet food. So your dog needs significantly less!

No water (like in conventional wet dog food), just its own juices = more nutrients & more flavour!


The PLATINUM benefits

A happy and healthy life

You will notice these benefits just a few weeks after you start feeding your dog with PLATINUM:

  • A happier life
    The ease of digestion takes care of this – the liver, kidneys and skin are not put under strain by ingredients which are not beneficial.
  • Greater muscle mass
    The high-quality proteins from the fresh meat /fish stimulate muscle building.
  • A shiny coat
    The nourishing oils contained in the food and the purity of our ingredients take care of this.
  • Less „output”
    As PLATINUM food is used optimally by the body, the dog has neither wind nor diarrhoea. Even the “little presents” they leave behind are very small and firm.



  • Perfect for the metabolism
    PLATINUM MENU contains high-quality, easily digestible proteins from 83 % fresh meat / fish, which are not heavily denatured by heat when being prepared.

    PLATINUM MENU contains a balanced, fully broken carbohydrate content, which corresponds to the composition of the feed in the wild.

  • No intolerances or allergies
    PLATINUM is digested so easily because of its natural, healthy composition that intolerance is very rare. The metabolism is not put under strain by denatured ingredients that can cause inexplicable itching or other skin problems.


First class packaging

PLATINUM not only chooses an innovative approach in preparation without water, but also when it comes to packaging:

Tetra Recart® by Tetra Pak is nutrient-protective, break-proof and light-weight, can be stored using minimum shelf space, is safe to open and easy to dispose of.

The carton package is 100% recyclable and can be folded flat and disposed of with the rest of your packaging.

The wet dog food is durable for 36 month in the Tetra Packs and 24 month in the 100-gram-trays after production.



The FSC seal on the Tetra Recart® packaging confirms that the wood content in the carton originates exclusively from socially and economically responsibly managed forests and other controlled sources.

The Tetra Recart® carton is distinct in many ways: it combines a convenient and innovative packaging concept with an excellent environmental profile and economical use of resources.


The PLATINUM recipe - no normal wet dog food

The PLATINUM recipe
83 % fresh meat / fresh fish, high-quality ingredients: Find out for yourself what makes the PLATINUM MENU recipe and preparation so unique.

more about the recipe

Dogs need meat

Dogs need meat
With PLATINUM, dogs get what the wolf inside them wants: high-quality proteins made of at least 70 % fresh meat – nutrition that is suitable for the species and for dogs of any age and breed.

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