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The natural-healthy treat for in between meals

The healthy, low-fat treat for in between meals made with 76 % fresh meat that are suitable for dogs of all breeds and ages. With our Fit-Sticks you can choose between the two delicious varieties chicken and lamb or chicken and rabbit or pick our bite-sized Click-Bits with lamb and chicken.

Like PLATINUM dog food, the PLATINUM snacks contain only high-quality ingredients that are also suitable for human consumption. In addition, they are free of undesirable additives, such as attractants, sugar or artificial preservatives that put strain on the organism. To avoid an oversupply we Intentionally don't add vitamins and minerals.


PLATINUM Fit-Sticks Chicken+Lamb, Chicken+Rabbit as well as Click-Bits Chicken+Lamb are gluten-free and are cooked in their own meat juice. They are then gently dried and retain 18 % residual moisture. They are juicy and delicious. Your dog will love them!

Dogs need meat

Dogs need meat
With PLATINUM, dogs get what the wolf inside them wants: high-quality proteins made of at least 70 % fresh meat – nutrition that is suitable for dogs of any age and breed.


ingredients for PLATINUM snacks

PLATINUM ingredients & their health benefits
Learn about the health benefits of ingredients we use.

more about the ingredients



PLATINUM food – setting new benchmarks

PLATINUM food – setting
new benchmarks

Several years ago the idea of PLATINUM was born. Find out more about our unique food, our philosophy and what is markedly different from conventional dog food.

PLATINUM dry food – a far cry from conventional dog food

PLATINUM dry food – a far cry from conventional dog food

Get to know the many advantages of our unique dry food for adult dogs and puppies and find out what distinguishes PLATINUM from conventional dry dog food.

PLATINUM MENU – wet food without added water

PLATINUM MENU – wet food without added water instead of watered-down wet food

Whether in ingredients, preparation technique or packaging – PLATINUM MENU sets new benchmarks. Learn more about our unique wet food and what distinguishes it from conventional wet food.