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PLATINUM dog food is the world’s first brand to be certified by TÜV Rheinland for the use of fresh meat.

PLATINUM dog food certified by TÜV Rheinland

PLATINUM dog food is the world’s first brand to be certified by TÜV Rheinland for the use of fresh meat.

This certification confirms that PLATINUM dog food is prepared using fresh meat. To fulfil this criterion, the proportion of fresh meat must be at least 50% – PLATINUM is well above the required value.

It is not only one criterion that has been confirmed by this independent body as PLATINUM dog food products fulfil other criteria required. The inspectors awarded their certified seal for the following points:

  1. The high proportion of fresh meat
  2. The accuracy of the ingredients listed on PLATINUM packaging which is confirmed by laboratory tests.
  3. Free from harmful substances, e.g. heavy metals
TÜV Rheinland certificat

The certified seal now applies to the entire dry food range – from the PLATINUM Adult and Puppy to the treats Fit-Sticks and Click-Bits.


The test criteria for certification extends far beyond the legal requirements. By using microbiological and chemical analysis and investigating the nutrients and minerals, the certified products are tested with respect to animal nutrition and for compliance with the statutory requirements and the information on the packaging. The results obtained in this way will also be monitored in the future by the independent TÜV inspectors through the use of regular controls and analyses. Annual production facility audits are also an integral part of the certification.

For PLATINUM, the seal is confirmation of our claim to declare products in a clear and transparent manner and provide dogs with species-appropriate nutrition based on plenty of fresh meat as the main raw material.

Compare the declarations and see for yourself the high quality of PLATINUM dog food and the outstandingly high proportion of fresh meat.

About TÜV Rheinland:

TÜV Rheinland is a leading global technical service group which, since it was founded in 1872, has developed from a regional testing organisation into an internationally leading test service provider. Today, the company is active with its own companies in 69 countries worldwide: for the quality and safety of constantly new technologies in ever new markets.
As a neutral and independent third party, TÜV Rheinland tests, monitors, develops, promotes and certifies products, plants, processes, management systems and services based on statutory requirements, relevant performance indicators and standards.

Proof of the TÜV certificates on Certipedia, the certificate data base from TÜV Rheinland:

PLATINUM dry food and snacks