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Questions & Answers Food

Questions & Answers – frequently asked questions about PLATINUM food

Here you will find answers to questions our customer service team have been asked and practical tips on how to feed your dog with PLATINUM complete food.

Why does PLATINUM process fresh meat?
While conventional Dry Food is normally processed from meat meal, PLATINUM food consists of at least 70% fresh meat. Unlike meat meal, which must be prepared under very high temperatures and the addition of water, fresh meat can be processed very gently without  adding water. This leads to an optimum use of proteins. The resulting residual moisture content from the pure meat juice gives the final product an incomparable flavour without using any attractant additives.

Why aren't there specific foods for the various breeds of dogs?
Every dog is descended from the wolf in origin, and the digestive tract is designed for the consumption of meat. Our chunks of food are designed as such so that they can be easily absorbed by all dogs – from Chihuahuas to Great Danes – and can equally satisfy the needs of all breeds.

Why is there no PLATINUM senior food?
In the wild, an old wolf eats the same food as a young wolf. Should you feed a low protein diet to an old dog, it will lose muscle mass and vitality.

How do I switch over from other products to PLATINUM food?
A dog's stomach is designed for meat. As a result of the high proportion of meat and the fact that it is so easy to digest, switching over the food is usually possible from one day to the next. If your dog has a highly sensitive digestive tract, mix an increasingly larger proportion of PLATINUM into your current dog food over 3-4 days.

Why does Puppy Chicken not contain any green-lipped mussel extract?
Green-lipped mussel extract intake through food should be avoided in the first three months of a dog’s life to prevent possible disruption in the ability of the animal to produce its own important substances in its growing body.

How long can PLATINUM be stored?
Dry food has a shelf life of 18 months post-manufacture; wet food has a shelf life of 36 months.

Can an adult dog switch easily between the dry food varieties?
Yes, it is possible to change at any time. Different varieties can even be fed on the same day.

Can I feed my dog wet food and dry food on the same day?
If you’d like to give your dog some variety, you can easily switch between all kinds of PLATINUM foods.
It doesn’t matter if, for instance, you give the wet food in the morning and dry food in the evening, or vice versa.

Can I mix my dog's dry food and wet food in a bowl?
Yes, you can mix all PLATINUM foods in a bowl and serve them as a meal.

Which dry food variety is suitable for my dog?
Whether you give your dog Adult Chicken, Adult Iberico+Greens or Adult Lamb+Rice, you can choose the flavour variety depending on your dog's preference . Of course, you can also switch among the three varieties according to taste. Your dog will benefit optimally from the nutrients, vitamins and minerals in each of our food varieties.

Which wet food variety should I choose for my dog?
You can make the choice between MENU Chicken, MENU Fish+Chicken, MENU Pure Fish and MENU Turkey+Salmon entirely based to your dog’s preference. And of course, you can switch between the four flavour varieties at any time. Each of our varieties is a complete meal providing your dog with all the vital nutrients, vitamins and trace elements.

Can I give my puppy wet food?
You can offer the PLATINUM MENU to your puppy. As this does not count as a complete meal for puppies, please feel free to contact our customer service for any feeding recommendations. You can reach us on the following freephone customer service number: 0800 1 58 80 25.

When can I change from puppy food to adult food?
The date you can change from puppy food to adult food is dependent upon factors including the expected size and breed of your dog.
Small breeds (such as the Dachshund and Pug) can be given puppy food up to 12 months.Medium-sized dogs (such as the Australian Shepherd and Border Collie) can usually be changed over after teething has finished (approx. six months), while large breeds (such as the Bernese Mountain Dog and Rhodesian Ridgeback) can be fed adult food from four months on.
If you would like an individual consultation for your dog, please contact our customer service team at via email: This email address is being protected from spambots. You need JavaScript enabled to view it. or call our freephone customer service number: 0800 1 58 80 25.
If you change your dog over to adult food before the age of 12 months, you should consult the feeding recommendations in the Puppy Table to ensure an adequate supply of nutrients.

How do I change from conventional wet food to PLATINUM MENU?
The changeover from conventional wet food to PLATINUM MENU can be made immediately without any transitional phase.
If your dog has a very sensitive stomach, you can give it the PLATINUM MENU over a period of 1-2 days, introducing it slowly until the animal has fully changed over to it.

How do I change from conventional dry food to PLATINUM dry food?
We recommend an immediate change of dog food without a transitional phase. Due to the differences in digestibility, mixing PLATINUM Dry Food with another dry food is not advisable.

Is PLATINUM tested on animals?
No. You can rest assured that neither we ourselves carry out tests or experiments on living creatures of any kind in the development and manufacture of our PLATINUM pet food and pet care products, nor do we use or have used third parties to carry out any such experiments.