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The PLATINUM recipe - Fresh meat. Full taste.

The PLATINUM recipe

We only use the finest ingredients in our PLATINUM dry food preparation:

  • a minimum of 70% fresh meat with proteins, as they occur in nature
  • GMO-free corn, rice or potatoes provide high-quality sources of carbohydrates
  • cold-pressed oils for optimal fat balance
  • vegetables with natural antioxidants and valuable herbs and vitamins for a balanced diet
High Fresh meat contentRice, potatoes & cornGluten-freeGently cookedOptimal digestibilityWithout any added waterGMO-freeSoya-free


We promise you:

PLATINUM is free from attractants, flavouring agents, food colouring and flavour enhancers!

We only use the best ingredients for our PLATINUM dry food preparation

Platinum's unique slow cooking method in a ‘pressure cooker’:

It is not just the ingredients that make PLATINUM worthwhile for your dog – the unique cooking method is also vital:

The slow cooking method in a ‘pressure cooker’ is a vital component in this: The pieces of meat are cooked at just 95°C with rice, corn and/or potatoes with no added water. After bieng gently cooked, the food is carefully dried at room temperature. Only once it is cooled are cold-pressed oils, herbs and vitamins added thus preserving all of the valuable nutrients. After this stage the food is pressed and cut into shape. We do not store Platinum in silos as is typical for traditional dry food but instead it is immediately packed into fresh pouches. This is how PLATINUM stays moist and flavoursome until the last bite!

1,27 kg fresh meat for in 1 kg PLATINUM dry dog food

for 550 kg PLATINUM dry dog food we use 700 kg fresh meat (70 %) and 300 kg of other valuable ingredients.


slow cooking method in a ‘pressure cooker’

When we buy food for ourselves we pay attention to the quality, ingredients and taste. Why not do the same when it comes to feeding our dogs?

Compare the declarations

Declaration of an ordinary dry dog food


Type: with chicken & rice

Cereals (and, for example, 4% rice), meat and animal by-products (34%, and 14% chicken, for example), oils and fats (0.5% sunflower oil), vegetable by-products, minerals.

ingredients for PLATINUM dry dog food Adult Chicken

Declaration of PLATINUM Adult Chicken dry dog food 


Type: chicken (& rice)

Fresh chicken meat (70 %), broken rice, corn (non genetically modified), poultry meal, hydrolized poultry, dried brewers’ yeast, dried apple pulp, lucerne, salmon oil, yucca extract, flaxseed oil cold-pressed, olive oil cold-pressed, green-lipped mussel extract, milk thistle seed, dried fennel, sarsaparilla root, dried artichoke, nasturtium, camomile tea extract, dandelion, dried gentian, potassium chloride.

Small words – great effect

Pay special attention to product names containing the word "with". Like in this case, the variety denomination does not have to be the main ingredient. In the above example, the variety "with chicken & rice" contains only 14% poultry meat, which kind of meat is used in addition? This is not shown. Even rice, as an important carbohydrate supplier is only present at 4 %. Above all, this dog food contains unspecified meat as well as animal by-products and low cost cereals as the main ingredient.


The principle of the open declaration

By comparison, PLATINUM uses only the finest ingredients in the preparation of its dry food: For example, with our Adult Chicken variety, only fresh chicken meat is used - no other meat - and this provides your dog with the valuable proteins needed. In addition, the variety is completely gluten-free and contains GMO-free rice an corn as easily digestible sources of carbohydrates. In addition selected vegetables and valuable cold-pressed oils are included. All of our ingredients are transparently declared individually.



PLATINUM dry dog Food instead of ordinary dry food

PLATINUM dry dog food:
Dry dog food

Find out more about our range. You can see all of our products here. PLATINUM dry dog food.

more about PLATINUM dry dog food

Ingredients for PLATINUM dog food

PLATINUM ingredients and their health benefits
Learn about the health benefits of the ingredients that we use.

more about the ingredients