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PLATINUM dry dog food - a real alternative to conventional dry dog food

PLATINUM dry dog food

True to our slogan ‘Make your dog happy with PLATINUM’, we’re offering only natural, species-appropriate nutrition. To ensure this claim, we, as a leading manufacturer of premium dog food, only use high quality ingredients.The naturally healthy PLATINUM dry dog food is wheat and gluten-free and contains only high-quality ingredients which are also suitable for human consumption. In addition, it is free from attractants, flavouring agents, food colouring and flavour enhancers.

Above all, Platinum dry dog food is made with minimum 70 % fresh meat and without added water. Instead, the ingedients are gently cooked in their own juices. Platinum is suitable for dogs of all breeds and ages. Take a look on the following pages and discover the difference between Platinum and conventional dry dog food.

The PLATINUM difference to ordinary dry dog food

The PLATINUM difference
PLATINUM'S unique approach: Learn more about how our dry kibble differs from conventional dry food.

more about PLATINUM difference

The PLATINUM recipe - no ordinary dry dog food

The PLATINUM recipe
A minimum of 70 % fresh meat, high-quality ingredients: Find out for yourself how our recipe and preparation make PLATINUM unlike anything else on the market.

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PLATINUM dry dog food - a real alternative to conventional dry dog food


PLATINUM food – setting
new benchmarks

Several years ago the idea of PLATINUM was born. Find out more about our unique food, our philosophy and what is markedly different from conventional dog food.

PLATINUM MENU – wet food without added water instead of watered-down wet food

Whether in ingredients, preparation technique or packaging – PLATINUM MENU sets new benchmarks. Learn more about our unique wet food and what distinguishes it from conventional wet food.

PLATINUM snacks – healthy and tasty need not be mutually exclusive

Whether at the dog training facility, on a walk or at home, our reward treats are the right choice. Containing 76 % fresh meat, they are tasty and low in fat. Give PLATINUM snacks a try. Go and see for yourself!