Our dry food* has been prepared with FSG (Fleischsaftgarung). FSG is a method of preparing fresh meat. It comes from the kitchen rather than the feed industry. It was modelled on techniques that top chefs often use to prepare meat, in a tastier and also healthier way.
With FSG (Fleischsaftgarung), fresh meat is cooked in a vacuum at low temperature, using only its own meat juices. After a long cooking time, during which the moisture of the meat juice is slowly reduced, this dry food is created.
The dry food prepared with FSG (Fleischsaftgarung) is primarily cooked meat which means following for your dog:
extra tasty,
as nutritious as BARF,
excellent for building muscle,
quickly digestible,
effectively absorbed and
chewable-soft due to the meat juice.
Our dry food also reduces the risk of gastric torsion because it does not swell in the stomach.
Safe and honest For you, we have our dry food tested regularly and independently by one of the most renowned test centres in Germany, ELAB Analytik GmbH (formerly TÜV SÜD ELAB). What is tested:
Our fresh meat content: Checking recipe compliance at the point of preparation
For contaminants, to protect the health of your best friend
Our declaration
* Our dry dog food prepared with FSG has a new, elegant design, although the preparation method and recipe remain unchanged, of course! However, in order to be environmentally conscious, we are not disposing of the remainder of the previously used pouches, but are of course using them up. The innovative new pouches will therefore gradually replace the old ones - starting with Adult Chicken. The other varieties and packaging sizes will also be gradually replaced
Overall rating
4.98 / 5.00
288 verified ratings
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Our experience reports
When we got Lexi from the breeder, we used to feed her a different brand. After a while, we noticed that she wasn’t digesting the food well. Our vet recommended PLATINUM and we immediately switched.
You could see the difference after just a couple of weeks: her coat shone (we were often asked about it),
her digestion had improved, and the consistency of the food is really good.
We have been feeding Lexi Iberico+Greens for a couple of years now, because she was found to be intolerant to animal food.
Kristin B. with her dog Lexi
I have to say that I am really happy with the food, and I cannot stop recommending it to friends and acquaintances for their dogs. Maddox is now over five years old, and since we switched away from puppy food, he has only eaten PLATINUM food.
Every time he sees his food, he gets excited like a little puppy and eats the whole bowl.
So, no other food comes into my house. I trust the quality ingredients. For variety, I always order the 3 x 5 kg pack.
Marcel W. with his dog Maddox
My 1.5-year-old French Bulldog Cuba has been fed PLATINUM Iberico+Greens dry dog food for about four months. We had previously tried dry foods from other manufacturers, but we always had problems with tolerance or taste. Someone recommended PLATINUM to us and now we are loyal customers! The food smells pleasant, doesn’t swell and is easily digestible for Cuba. The fact that he runs like crazy to his food bowl every morning shows how tasty he thinks his food is.
We have also been using PLATINUM's Click-Bits and Fit-Sticks as motivation for dog sports for a while now. We have only had good experiences with these products too!
We highly recommend PLATINUM!
Kim H. with her dog Cuba
Since 2016, we are the first-time dog owners of an Elo female dog from the Spreewald. We started with barf feeding, which was recommended by the breeder, but after a few months Ella's eating behaviour became very bad and we were quite concerned. Our vet recommended PLATINUM as he gave it to his own dogs. We tried it and with PLATINUM wet and dry dog food, Ella has become a beautiful adult lady dog who brings us a lot of joy. We can take her with us anywhere and she has become a real member of the family.
Many thanks to Platinum for making our dog feel good!
Gabriele E. with his dog Ella
Uno is a playful and lively fox terrier. Food isn’t just about nutrition for him, he loves his treats. We have already used PLATINUM dry dog food in the dog school to reward him for obeying commands or to motivate him for new tricks. He also loves it when we put them into his food ball, and he has to roll it to release little bits.
We add some of the small juicy portion cups to each order. These are served on special days as “feasts”. Yes, Uno is a little spoiled.
PLATINUM helps with that: we regularly receive our parcel delivered automatically to our home. Always first-class service and quality. And if we postpone our subscription for a few days, the service team is always friendly and helpful. Thank you, PLATINUM!
If you want to offer your dog a little variety, you can easily switch
between all types of PLATINUM food. It does not matter whether you give
wet food in the morning and dry food in the evening or vice versa. A
combination of wet and dry food in one meal is also possible, as both
forms of feeding have the same digestibility with PLATINUM.
Every dog is originally descended from wolves, the digestive tract is designed for meat. Our kibbles are designed in such a way that they can be absorbed easily by any breed from the Chihuahua to the Great Dane and they satisfy the needs of all breeds equally.
A healthy senior dog can still be fed with PLATINUM as our food is very easy to digest and the ingredients it contains are of high quality. Please note, however, that the energy expenditure decreases with the age and the amount of food should be reduced if necessary. If an illness is discovered in your older dog, we recommend individual advice from our veterinary department.
We recommend an immediate change in dog food without a transition phase. Due to the different digestibility, it is not recomendable to mix PLATINUM dry food with any other dry food.
No, you can rely on the fact that no animal experiments are done for the product development and production of our food and care products - neither by us, nor by any other third party.
Whether you give your dog Adult Chicken, Adult Beef + Potato, Adult Lamb
+ Rice or rather Adult Iberico + Greens, you can - as long as your
four-legged friend is not aware of any intolerances - chose after your
dog's preferences. Of course, you can also switch between the four
varieties as you wish. Each of our dry foods varaities suppy a healthy
dog with a it needs.
In principle, a change is possible at any time. Different varieties can also be fed on the same day. However, we recommend feeding the opened bag first. In addition a selection in the bowl should be avoided, especially during the change phase to Platinum or if there are known intolerances.
The dry dog food is durable for 18 month after production, the wet dog food MENU is durable for 36 month and MENU Mini for 24 months after production.