Product details
Our Puppy Chicken Mini dry food has been prepared with FSG (Fleischsaftgarung). FSG is a method of preparing fresh meat. It comes from the kitchen rather than the feed industry. It was modelled on techniques that top chefs often use to prepare meat, in a tastier and also healthier way.
With FSG (Fleischsaftgarung), fresh meat is cooked in a vacuum at low temperature, using only its own meat juices. After a long cooking time, during which the moisture of the meat juice is slowly reduced, this dry food is created.
The dry food Puppy Chicken Mini prepared with FSG (Fleischsaftgarung) is primarily cooked meat which means following for your dog:
- extra tasty,
- as nutritious as BARF,
- excellent for building muscle,
- quickly digestible,
- effectively absorbed and
- chewable-soft due to the meat juice.
Our dry food also reduces the risk of gastric torsion because it does not swell in the stomach.
Safe and honest
For you, we have our dry food tested regularly and independently by one of the most renowned test centres in Germany, ELAB Analytik GmbH (formerly TÜV SÜD ELAB). What is tested:
- Our fresh meat content: Checking recipe compliance at the point of preparation
- For contaminants, to protect the health of your best friend
- Our declaration
Composition
Fresh chicken meat 73 %, broken rice, fish*, apple pulp*, salmon oil** (omega-3), brewer’s yeast*, flaxseed oil** (omega-3), olive oil**, potassium chloride. (*dried, **cold-pressed, virgin).
Analytical constituents
Crude protein 27.0 % | Crude fibre 2.0 % |
Crude oils and fats 16.0 % | Calcium 1.5 % |
Crude ash 7.9 % | Phosphorus 1.0 % |
Moisture (natural content) 19.0 % |
Vitamins: 3a672a/vitamin A 10,000 IU, 3a671/vitamin D3 1,600 IU, 3a700i/vitamin E 150 mg. Trace elements: 3b108/iron 75 mg, 3b203/iodine 3 mg, 3b413/copper 19 mg, 3b506/manganese 40 mg, 3b607/zinc 150 mg, 3b814/selenium 0.2 mg.
Calories per 100 g
364,4 kcal
Food change
We recommend an immediate change of dog food without a transitional phase. Due to the differences in digestibility, mixing PLATINUM Dry Food with another dry food is not advisable.
Daily feeding amounts
Dog's age | |||||||
---|---|---|---|---|---|---|---|
Estimated weight of the adult dog |
2 months | 4 months | 6 months | 8 months | 10 months | 12 months | |
recommended daily feeding amount | |||||||
1 kg | 25g | 30g | 40g | 30g | 30g | 30g | |
2,5 kg | 50g | 55g | 60g | 55g | 55g | 50g | |
3 kg | 55g | 60g | 75g | 65g | 65g | 65g | |
5 kg | 85g | 105g | 110g | 100g | 95g | 85g | |
7,5 kg | 115g | 145g | 150g | 140g | 135g | 115g | |
10 kg | 130g | 160g | 175g | 165g | 160g | 150g |
- Serve dry or slightly moistened with water.
- Do not let the food soak for a long time, serve immediately.
- Always provide your dog with fresh water.
- Initially please feed using the lower recommended amount, only serve more if required.
Food advisor for dog food prepared with FSG (Fleischsaftgarung)
Overall rating
19 verified ratings
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More information
Our experience reports

Before, Abby would always start refusing dry food after a couple of weeks. Her faeces were always very soft, almost diarrhoea-like. Since she started eating PLATINUM, this has all changed. I was sceptical at first whether such a small portion would fill her up, but it seems to be very filling. The best thing is that she looks forward to her food and always enjoys eating it.
Her coat is shiny.
We are particularly pleased that since she started eating PLATINUM, her flatulence has stopped.
Svenja F. with her dog Abby

We always buy the Beef+Potato dry food, and we are very happy with it. Luna loves the food and throws herself at it.
Since we’ve been feeding her PLATINUM, she hasn’t had any anal gland problems.
It took a long time, but by trying different dog food samples, we found the right food.
Anika B. with her dog Luna
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Since 2016, we are the first-time dog owners of an Elo female dog from the Spreewald. We started with barf feeding, which was recommended by the breeder, but after a few months Ella's eating behaviour became very bad and we were quite concerned. Our vet recommended PLATINUM as he gave it to his own dogs. We tried it and with PLATINUM wet and dry dog food, Ella has become a beautiful adult lady dog who brings us a lot of joy. We can take her with us anywhere and she has become a real member of the family.
Many thanks to Platinum for making our dog feel good!
Gabriele E. with his dog Ella

Fiona is a very active dog, but she’s also a bit of a princess. Not every food is good enough for her. With PLATINUM, we’ve finally found a food that she really likes to eat. She likes both the wet and dry variety.
Michelle H. with her dog Fiona

We tried a few kinds of food for Shadow, but they all gave him diarrhoea - until we tried yours. Since then, he hasn’t had any more digestion problems. He gets dry dog food in the morning and wet food in the evening. In addition, the body metabolises most of the food so only a little is excreted. It is also very digestible as it does not swell like other foods. It also smells very pleasant, so much so that my three-year-old nephew wanted to try it. We are very satisfied with it and highly recommend it, so we are very happy that we can order it again and again without any problems.
Rita L. with her dog Shadow
Product recommendations
FAQ
The timing of the change from puppy food to adult food depends (among other things) on the expected size and breed of your dog.
Small breeds (such as Dachshunds and Pugs) can be given puppy food up to 12 months of age. Medium-sized dogs (e.g. Australian Shepherds, Border Collies) can usually switch to adult food after they have finished teething (approx. 6 months of age), while large breeds (e.g. Bernese Mountain Dogs, Rhodesian Ridgebacks) can be fed adult food from the age of 4 months.
If you would like a customised solution for your dog, please contact our customer service team at info@platinum.co.uk or call our free service number: 0800 158 80 25
If an earlier changeover to an adult food is made, we recommend following the feeding recommendations for puppies until they are 12 months old in order to ensure an adequate supply of nutrients with optimum (and not maximum) growth rates. You can also get more information on optimal feeding via our digital feed advisor.
If you want to offer your dog some variety, you can easily switch between all PLATINUM foods. If your dog has a sensitive stomach, please contact our customer service for advice on feeding.
It does not matter whether you give wet food in the morning and dry food in the evening, or vice versa. A combination of wet and dry food in one meal is also possible, as both forms of feeding have the same digestibility with PLATINUM.
Every dog is descended from the wolf, and the digestive tract is designed for the consumption of meat. Our dry food and wet food are designed to be easily consumed by all dogs — from Chihuahuas to Great Danes — and meet the needs of all breeds equally. Different sizes of dry food and wet food make it easier to portion out the food. The recipe and composition remain identical in all sizes to ensure consistent quality and optimum nutrition.
Compared to conventional dry food, which is mainly made from meat meal, dog food prepared with FSG requires at least 70% fresh meat (muscle meat) to make PLATINUM dry food. There is a big difference between meat meal and fresh meat. Compared to fresh meat, meat meal is significantly inferior, as it is only produced after repeated heating under high pressure. As a result, meat meal has fewer nutrients, a higher ash content and lower protein digestibility than fresh meat. We know from cooking that meat juices and meat fat are what make a roast dinner a treat — which is why we don't prepare our Sunday roast with meat meal. Thanks to the process of cooking with FSG, PLATINUM dry food is completely free from attractants, flavourings, colourings, odours, and flavour enhancers.
No, you can rely on the fact that no animal experiments are done for the product development and production of our food and care products - neither by us, nor by any other third party.
To avoid causing problems in the puppy learning to produce the important substances contained in the extract on its own, they should not be supplied in the food in the first 3 months.