Fresh meat for your dog without raw feeding
Even a quick glance at a dog's dentition shows unmistakably: it is made for meat. Canine teeth and carnassial teeth are not found in an herbivore. As the dog’s intestine is short it is optimised for the absorption of nutrients from meat – It is shorter than it is in humans and many times shorter than the intestine of a pure herbivore.
Therefore, the structure of the dog’s body leaves no doubt that physical well-being and lasting health can be achieved with meat as the main component of the diet. For this reason, we at PLATINUM focused on meat from the very first beginning. If we talk about meat we are talking about fresh meat and not about meat meal und animal by-products.
Meat meal is produced when the nutrient-rich meat juice and the natural fat content are extracted from the fresh meat under high temperatures and high pressure.
Meat meal is not tasty and it is significantly less nutritious than fresh meat. That is why there is no meat meal roast on the table on Sundays and no meat meal in our dog food.
Dog food prepared with Fleischsaftgarung (FSG) is no common dog food
Meat becomes more digestible by heating. Scientists of Harvard University have found out that proteins denatured by heat can be digested faster than raw meat. This is valid for humans as for animals. Furthermore, heating the meat kills any pathogens (germs and bacteria) that may be present, which spares the body an energy-intensive defence against infection.
Therefore, we cook fresh meat into dry or wet food. The method of preparing is called Fleischsaftgarung (FSG). In that process fresh meat is cooked only in its own meat juice as in the kitchen. We are not talking about everyday kitchen, but gourmet cuisine, where chefs use special cooking methods to prepare meat tastier and also healthier thanks to the meat juice. Fleischsaftgarung (FSG) combines a selection of these cooking methods to prepare a delicious and nutritious meal. Adapted to the nutritional needs of the dog, good human food is a big step forward for the dog. The dog sees itself as a real member of the family and not as a wolf.
Industrial dry food (dog food)
Compared to dry food prepared with Fleischsaftgarung (FSG) industrial dried food is produced by extrusion, pressing or baking.
Extruded dry food (dog food)
Extruded dry food is a result of a pasty mass of dry food ingredients which is strongly heated under pressure, pressed through nozzles and dried after that. Meat is not the main ingredient in about half of all extruded dry dog food on the market. The extruders dried food ingredients can contain only about 25 percent of fresh meat. The dry food extruder is unable to process more fresh meat without the dry food pieces croquettes falling apart again. Therefore, meat meal is predominantly used for extruded dry food (dog food). Extruded dry food always swells, sometimes more and sometimes less. Swelling dog food increases the risk of a gastric torsion in larger dog breeds.
Cold pressed dry food (dog food)
Cold pressed dry dog food is produced in a similar way to pelletised press feed for factory farming. Therefore, the dried food pellets for cattle and pigs for example look very similar to the cold pressed dried food pellets for dogs. However, dry food (dog food) is only pressed from flours such as maize meal, rice meal, rumen meal, bone meal and meat meal. Cold pressed dry food (dog food) put into a glass with water decomposes into flour again after about an hour. The term cold pressed dry food (dog food) also is not quite correct because animal-based ingredients such as rumen meal, bone meal or meat meal, are also pressed. However, these components were produced by high temperatures and high pressure long before cold pressing. Tests have shown that there is also cold pressed dry feed that swell up like extruded dry feed. In these cases, cold pressed dry dog food would also pose a risk of gastric torsion in larger dog breeds.
Baked dry food (dog food)
Baked dry food can be produced with a high percentage of fresh meat. However, the ingredient dough of baked dry food (dog food) is heated longer than the pasty mass of extruded dry food (dog food). Tests have shown that there is also baked dry feed that swell up like extruded dry feed. In these cases, baked dog food would also pose a risk of gastric torsion in larger dog breeds.
Industrial wet food (dog food)
Wet food is mainly available in cans, as wet food in bowls and as wet food in pouches. There is one similarity between all wet feed: cans, bowls or pouches filled with raw mass are cooked for over an hour to make wet food (dog food).
We imagine wet food as meat like we know it from the kitchen, which is cooked best in its own juice and combined with a little vegetable, potato or rice. But this is not wet food, it is wet nutrition/ nourishment. Wet food (dog food) only pretends to be like wet nutrition (dog food). In fact, a variety of ways are found by wet food suppliers to make wet food look like wet nutrition (dog food). There is wet feed (dog food) offered with pieces that appear like pieces of meat. Often there are animal by-products as an essential ingredient in the wet food. It is not uncommon that there is water added to the wet food to increase the volume. You can recognise wet food which is watered down by a moisture level close to 80%. Wet food diluted with water often needs odourants and flavours to act/ appear attractive to dogs. In addition, wet food to which water has been added requires the dog to consume more volume to satisfy its nutritional requirements. Such a wet food puts more strain on the stomach and digestive system than natural wet food.
Transparency in dog food prepared with Fleischsaftgarung (FSG)
In a world full of promising advertisement, we want to keep our word. That is why we have commissioned TÜV SÜD ELAB to test our dog food prepared with Fleischsaftgarung (FSG) regularly and independently and to publish all test parameters online for everyone to see.
- Checks are made to ensure that the specified amount of fresh meat is actually used in the preparation with Fleischsaftgarung (FSG).
- It is checked whether the declaration is correct.
- Checks are made to ensure that the dog food prepared with Fleischsaftgarung (FSG) is safe and does not contain contaminants such as germs and bacteria (Enterobacteriaceae, E. coli, presumptive Bacillus cereus, Staphylococci, Clostridium perfringens and Salmonella), yeasts/moulds, heavy metals and mycotoxins.