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Giving dogs a healthy diet

Giving dogs a healthy diet

Nature as a model: what's important for a dog's diet?

When a wolf hunts down its prey, it is provided it with everything it needs for a diet suitable for its species: meat in addition to plants and minerals that are in the stomach of the prey, nothing more. The food is composed in such a way that it breaks down quickly in the stomach and can be very easily digested.

The composition of natural nutrition in animal and vegetable ingredients

Composition nutrition

Animal ingredients   Animal ingredients
Vegetable ingredients Vegetable ingredients
 

Quality of raw materials and preparation are key factors

Nowadays the “prey” of a dog is served pre-prepared in its bowl. Similarly, there is a wide range of so-called “complete foods”. The European Animal Feed Regulation determines their composition. It does not, however, say anything about the quality of the ingredients or the way in which the food is prepared. That's why you should pay particular attention to these details.

Ingredients for a natural, healthy diet

Valuable proteins from fresh meat, easily digestible carbohydrates, vitamins and minerals are the basis for a healthy dog's diet. That's what the PLATINUM recipe stands for.

The PLATINUM promise

In contrast, other complete foods can contain the following:

  • offal
  • plant or animal by-products
  • attractants and flavour enhancers
  • chemical additives
  • mites that get into the food during the packing process

Many dogs cannot stomach these unwanted food components. This can result in health problems that are rarely traced back to the food:

  • allergies, inexplicable itching of the coat
  • dull, lacklustre coat
  • wind, diarrhoea or constipation
     

 

The PLATINUM difference dry food
 

The PLATINUM difference -
dry food

PLATINUM takes a very different approach - learn more about the differences from conventional dry food

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The PLATINUM difference wet food
 

The PLATINUM difference -
wet food

PLATINUM takes a very different approach - learn more about the differences compared to traditional wet food.

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