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Questions & Answers Breeder

Breeder Questions & Answers

Here you can find answers to questions that are often directed to our breeder support service as well as some tips for feeding PLATINUM products to your dogs.

How can I register with PLATINUM as a breeder?
To register with PLATINUM as a breeder, we will need you to complete our Breeders form and return it to our address below.

You can send us the documents by e-mail or post:
E-Mails to: This email address is being protected from spambots. You need JavaScript enabled to view it.
By post: Platinum Pet Food & Care Ltd, Unit 50 Easton Business Centre, Bristol, BS5 0HE.

Does PLATINUM offer different prices for breeders?
Yes , after registering breeders are entitled to discounts on our products. 

Does PLATINUM provide breeders with puppy packs?
Yes, as part of our breeder terms, we provide our registered breeders who feed and raise their puppies on PLATINUM dog food with puppy packs for free.

You can request the puppy packs contacting our PLATINUM team on This email address is being protected from spambots. You need JavaScript enabled to view it. 

What does a puppy pack contain?
Our puppy pack includes a 1.5 kg bag of dry food, samples of our other varieties and information leaflets.

Do I have to transition the mother dog to the puppy food?
If your bitch is fed our Platinum food and digests it well there is generally no need to switch her to our puppy food.

How do I transition puppies after the suckling period?
Our MENU Chicken wet food is very well suited to start feeding puppies after the suckling period.

Blending a small portion of the MENU Chicken wet food with some lukewarm water and then offering the puppies the resulting puree as a „first meal“ has proven successful.

In the following days, you can gradually add more crumbled puppy dry food to let the puree meal slowly peter out. Our Puppy dry food is very easy to crush thanks to a residual moisture content of 18% and the puppies are quite keen on the resulting small pieces.

When can I start feeding the Puppy Chicken dry food?
Your puppy will appreciate having something to chomp on starting about the fourth week after birth. This is the right time to offer puppies solid food and water in addition to the milk they get from their mother. You can also start to feed Platinum Puppy Chicken around the same time.

Our breeder support service and our veterinarian would be happy to provide you with individual advice on this.
Call our toll free number on: 0800 158 80 25

There are feed intolerances in my breeding line. How should I raise the puppies?
To receive individual advice on this, please feel free to contact our breeders support service or our veterinarian.
E-Mail: This email address is being protected from spambots. You need JavaScript enabled to view it.
Call our toll free number on: 08 00 158 80 25